American beer advertising

[images of fit young people, enjoying the life of leisure filled with active, social activity]

[Annoying rock music with annoying chorus "my body tells me noooo-oooo, but I won't quit, cause I will not.... cause I will not", catchy, though, sticks in your head]

Version 1 - 

Narrator: 

You're a complicated, diverse creature. 

A fine mix of debonair, and adrenaline,

Battle scars, and good jokes,

With an exceptionally good taste, only 95 calories, and 2.6 carbs, XXXXX XXXXX is the superior light beer, perfect for every side, of you.  

Version 2 - 

 Narrator:

You could sleep in, but you might miss something. 

And while there are unfortunately only 24 hours in a day, you generally find a way to capitalize on every minute. And of course, there's always tomorrow.


With an exceptionally good taste, only 95 calories, and 2.6 carbs, XXXXX XXXXX is the superior light beer, perfect for every side, of you.  



Competitor's advertisement: 

[Images of people dancing, fishing, playing video games, an arm in a cast, a series of images of incredibly attractive young women, people clinking beers with one another while smiling]


Narrator:

"XXXXX time"

It starts with brothers. Not the ones who share your DNA, but the ones you choose, the ones who haven't called you by your real name in years. Who know the full story behind every broken bone, ill advised tattoo, or why you have a weakness for women named "Jennifer." 

Add a round of XXXXX lite, and you've got "XXXXX time." Because everything is better over a great beer. A lite beer that's never light on taste. It's not just a good time, it's "XXXXX time."